Creating Engagement Through Storytelling


Social media marketing can be quite challenging for creative entrepreneurs. It seems more difficult than ever to not only grow a following, but to grow an ENGAGED following. *Insert sound of crickets.


Too many times, creative entrepreneurs utilize social media as a sales pitch opportunity, when in fact, social media should be an invitation to your audience to get to know your brand and business. It takes more than one post for your audience to understand just what you're all about, what you have to offer, and why they need what you are offering in their lives. And yes, of course you should have sales posts featuring your products and services, but not in EVERY post! Give first, sell second.


So, how do you invite your audience to learn more about you? How do you get them to engage? Right now, it's through storytelling. Believe it or not, people really want to know the person behind the art, the book, or the product. They want to know about YOU! But, there are a lot of other posts and short attention spans to compete with. So, you must write engaging content compelling enough to cause one to stop scrolling and read beyond your first few lines. And know this - if you are doing what everyone else is doing, you are unique to NO ONE. The number one way to stand out amongst the rest is to BE YOURSELF!


Consider telling the story about how you became an artist. Maybe tell the story of how you came up with the idea for your latest book. Share something personal about you that relates to your brand. Tell the story of the couple in your last photo session. Dig a little deeper beyond just sharing a photo and using hashtags.


Ask a question! Prompt your audience to answer. Get to know them as they get to know you! Sharing the story of how your most loved pet came into your life? Ask your audience to tell you about their furry baby!


If you're like most creatives, sharing what may be considered personal can be quite difficult. But here's the thing - you don't need to share everything. You only need to share enough to create a connection. You don't need to tell specific personal details about your life. You don't have to share anything you don't feel comfortable about. Just share enough of your unique self that you feel comfortable with. And this advice is coming from and introvert herself!


I am outgoing, but am introverted. And, very private. That is something that is very surprising to most. It was hard for me to feel comfortable sharing anything beyond a photo of my work and a description that went beyond the materials I used to create it. But the second I got brave and dug a little deeper, my engagement more than doubled. It was as if my audience had been waiting for me to connect with them! And yours is too. Just be yourself, share the story of you, and you will find that you will create raving fans just by inviting them into your world.



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